Carolinas HealthCare System

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CHS and Cam Newton Launch “Take The Ball” Campaign to Encourage Healthier Lifestyles

Carolinas HealthCare System (CHS) has collaborated with professional football quarterback Cam Newton on a health and wellness campaign called “Take The Ball,” designed to encourage local communities to make healthier lifestyle choices by promoting nutrition, physical activity, and overall well-being.

“Staying active and healthy has always been important to me,” said Cam. “Together with Carolinas HealthCare System, we can work to provide both kids and parents with ways to eat right, get active and improve their health. I am proud to encourage our community to take control of its health and take the ball.”

The campaign will launch during the Carolina Panthers’ first televised preseason game on Saturday, August 11. Additional “Take The Ball” messages will be delivered to audiences throughout the fall and displayed in some of Charlotte’s most visible spaces, including Charlotte-Douglas International Airport, CATS buses, shopping malls and billboards, as well as through local TV and radio. The campaign’s website, www.TakeTheBall.org, features videos with Cam as he discusses various topics related to healthy living.

The inspiration behind “Take The Ball” stems from CHS’s long-standing commitment to health and wellness. LiveWELL Carolinas, a wellness program for CHS employees, has demonstrated the effectiveness of initiatives that promote healthy eating and physical activity. For example, as a result of the 2011 LiveWELL Healthy Weight Challenge, more than 3,000 CHS teammates collectively lost nearly 12,000 pounds by participating in weight management programs tailored to their individual needs.

CHS and Cam share in a mutual mission to benefit the community that was demonstrated earlier this year when he visited and offered encouragement to participants at Heart of a Champion Day, an annual CHS-sponsored event that provides free athletic screenings to high school athletes. During this year’s event, nearly 2,000 area student athletes were screened and more than 100 needed a follow-up medical visit prior to being cleared to play.

“By working with Cam Newton, an emerging sports icon and partner to the community, we believe that we can create a region more focused on wellness and prevention,” said Joe Piemont, president and chief operating officer at Carolinas HealthCare System. Our ability to address future healthcare challenges will depend on many things, but crucial to that effort is accentuating the level of personal responsibility that each of us is willing to accept to improve our lifestyles. Together, we can take the ball and take command of our health.”

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