It has been a while since the phrase “If you build it, they will come” entered the language, through the 1989 baseball nostalgia film Field of Dreams.
The healthcare industry has been guided by a similar principle throughout much of its history – building flagship medical facilities in the middle of large population centers and assuming that people would indeed come.
That model is in transition, however, as customers place increasing value on convenience and quality. Accordingly, Carolinas HealthCare System has made substantial efforts to locate new facilities and services in outlying areas, more convenient to where many people live and work, while enhancing the services available in those communities.
This is not to imply that flagship hospitals have diminished in importance; indeed, we continue investments in our hospitals throughout the region. A clear imperative exists, however, to provide as much care as possible at the local level; and our most significant achievements during 2010 reflect this common theme of “community outreach.”
The essence of Levine Cancer Institute, for example, is to enhance care and treatment in communities outside Charlotte. The UNC School of Medicine designated Carolinas Medical Center as its Charlotte campus for many reasons, one of which was our track record in recruiting physicians to practice in rural and other underserved areas.
These and other stories highlight our continued efforts to provide a medical home for all patients, from childbirth throughout their lifetime, based on a unique combination of quality and easier access. They also demonstrate the importance we attach to innovation, both in managing resources and providing state-of-the-art patient care.
A final ingredient in our ongoing success is the dedication and teamwork of our people. We are better together. In the pages that follow, you will experience countless examples of the difference made by our physicians, nurses and staff who are passionate in fulfilling the unique mission that has been entrusted to all of us at Carolinas HealthCare System.